The governor of Cross River State, Bassey Otu, has approved the establishment of Cross River Patronage Cash Reward Program, known as ‘Paradise Token’.
Speaking at a stakeholder engagement event on Tuesday in Calabar, the Director General of Cross River State Lottery and Gaming Agency, Mr Michael Eja, thanked the governor for approving the project and called it a creative and laudable initiative aimed at increasing patronage for business owners and cash reward benefits for customers.
He further explained that whenever customers patronise any business, product or service in Cross River State that offers the “Paradise Token”, the customer will get a cash back reward and also stand a chance to win between N5,000 and N100million on the weekly draws.
This, he said, will increase the happiness index of the people of Cross River State.
He added that as the head of the regulatory agency, he will ensure that winners get paid from the weekly draw to foster transparency and accountability from the part of the technical partners “Cash Token Africa”
Also speaking, chairman of Cross River State Internal Revenue Service, Prince Edwin Okon, who commended the initiative, said: “This innovation is a welcome idea and aligns with the goals of enhancing the overall well being of our citizens through wealth redistribution, job creation and stimulating economic activities in the state.”
He emphasised that businesses that gift “Paradise Token” to their customers will get tax incentives and waivers at the beginning of the year when filing tax returns in the state.
The technical partners, “Cash Token Africa”, represented by Miss Stella Oshorinde and Miss Simileoluwa Daphine, highlighted the benefits of “Paradise Token” for all the stakeholders and expressed their commitment towards ensuring a smooth integration with all the relevant government agencies involved in making the project a success.
