Heineken to launch first large-scale brewery in Dubai



Dubai is set to host the Gulf’s first large-scale brewery as a joint venture involving Heineken NV prepares to produce popular beer brands in the emirate.

This marks a significant shift in a region traditionally known for its strict regulations on alcohol sales and consumption.

Sirocco, a partnership between Heineken NV and Dubai-based Maritime and Mercantile International, announced plans to begin construction of the brewery late next year, having already secured the required permits. The project is expected to be completed by 2027.

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