Two renowned brands, Deji & Kola and Anka Africa, partnered to promote African fashion business.
In a statement by the firm, the collaborative event took place in Lekki Phase 1, Lagos State, with a display of fashion and innovation.
It stated, “The event was not just a gathering of fashion enthusiasts; it was a celebration of African fashion, culture, and boundless creativity. The two brands came together to create a memorable experience that showcased the vibrant world of African fashion.”
The Chief Executive Officer/Co-Founder, Deji & Kola, Kolapo Olabintan, said this was the best time for African designers to appeal to international audiences.
He said, “In 2022, 13 per cent of our total orders came from international buyers, and the first half of 2023 reveals this figure has risen to an impressive 19 per cent. We are steadfast in our vision to elevate this to 50 per cent by the end of 2025, further bridging cultures through fashion.
“Another angle towards achieving this purpose is our continuous drive to open physical retail stores internationally. On the 8th of May 2023 we opened our first international store in Calgary, Alberta Canada and before the first quarter of 2024, if all things go as planned, another new additional store will be announced. Regardless of this feat, for Deji & Kola as a brand, less than 20 per cent of our input cost depends on FX.”
The Co-Founder/Chief Executive Officer of Anka Africa, Moulaye Taboure, said Nigeria is Afrikrea’s biggest country both in number of sellers and the average revenue of sellers.
Taboure noted that the platform had over 1,000 Nigerian sellers and thousands of transactions.
He said, “Anka Africa, known for its role as a beacon for African designers and its ability to connect them with a global audience, has helped to propel African fashion onto the international stage. This partnership exemplifies our commitment to promoting African fashion on a global scale.”
