Nigerian luxury fashion brand, Africana Couture has unveiled its latest collection SS24 and its Africana 17 Charitable Foundation targeted at providing affordable healthcare for the underprivileged Nigerians, at the Africana Live Experience.
Held at Harrows Park Abuja, SS24 Collection covers four key lifestyles of the rich – the Art of Living (Lounge Wear), the Art of Culture (Agbada & Kaftans), the Art of Urban (Street Wear), and the Art of Motion (Travel Leather Accessories).
Speaking of the design, founder of the fashion brand, Charles Oronsaye Jr, said SS24 is weaved around four foundational pillars nostalgia, optimism, creativity and culture.
“With optimism, we operate on the principle that what we have achieved today is just a fraction of what’s possible. With Nostalgia, we draw deeply from our experiences and memories that is guiding us to the future. Creativity lies not solely in aesthetics but in its functionality, and with Culture, the aim is to unite people through our designs.
“It is a wholesome collection that speaks to the art of living, and what should be the modern Africana man. It covers all aspects of his wardrobe needs, from travel to daily wear and everything in between,” said Oronsaye Jr.
With the launch of its charitable foundation, Africana Couture first project is to raise funds for the purchase of two Dialysis Machines for the University of Abuja Teaching Hospital (UATH), that will ensure the provision of free to Nigerians, as part of its social responsibility action, and vision of showing the fashion world goes beyond the superficial aesthetics to possessing empathy and care for its host communities.
