African smartphone market grows 12% in Q3 2023—Report

In the third quarter of 2023, the African market had a 12% year-on-year increase in smartphone shipments despite economic challenges.

According to the most recent study from global research firm Canalys, 17.9 million cellphones were supplied to the continent during the period under evaluation.

This occured despite macroeconomic challenges, import limitations, and unpredictable currencies in important markets.

According to Canalys, the global smartphone market fell by 1% during the same time period.

The Canalys research, TRANSSION, the mobile group that includes the Tecno, Infinix, and iTel brands, maintained its market leadership and recorded 9% yearly growth, securing a strong 48% market share.

The company is growing its footprint strategically, especially in emerging markets, focusing on price bands below US$100.

Samsung, which saw a 13% drop in sales of its mid-to-high-end handsets, managed to hold into second place with a 26% market share. READ MORE

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