Alert Microfinance Bank has marked its 10th anniversary with the launch of a new logo.
In a statement recently, the Chief Executive Officer, Alert MFB, Mr Raji Saheed, reminisced about the humble beginnings of the lender with fewer than 100 customers and a balance sheet of less than N30m.
“Today, the bank proudly surpasses the N7bn mark, with ambitious plans to double this figure by 2024. Having disbursed close to N10bn in loans, Alert MFB is poised to reach a remarkable N30bn with the newly acquired state license,” he said.
Regarding its new logo, he said, “The Alert logo, ingeniously crafted to form the letter A, embodies simplicity and distinctiveness, ensuring a memorable visual identity. Today, as we celebrate a decade of impact, we are excited to unveil our new logo, a symbol of evolution and growth.
“The choice of navy blue in our logo reflects our core values of integrity, transparency, and ethics, emphasizing our dedication to providing trustworthy financial services to all MSMEs. Incorporating the colour gold signifies the promise of success when choosing Alert MFB as your financial partner. This rich hue symbolizes prosperity, assuring businesses that, with our support, they are destined for success.”
Speaking further, Saheed said that MSMEs can partner with the bank to pave the way for the success of their businesses.
“As Alert MFB celebrates a decade of impact, the commitment to fostering financial inclusion and empowering entrepreneurs remains unwavering. Here’s to a decade of success and a future filled with even greater achievements,” he concluded.
Alert MFB is a subsidiary of Alert Group Limited and a Central Bank of Nigeria-licensed pan-African Micro and SME banking group.
