Popular Nigerian reality TV star, Cynthia Nwadiora, Cee-C, has been unveiled as the brand ambassador for Titus Sardine.
The unveiling was described as well deserved, given Cee-C’s rising influence and strong presence in the Nigerian entertainment industry.
“The brand’s decision to partner with Cee-C reflects a strategic move to tap into her vast fan base and leverage her influence to promote Titus Sardine. Cee-C, known for her charisma, confidence, and strong personality, embodies the values that Titus Sardine aims to convey to its consumers,” a statement by the Brand’s Corporate Communication Manager, Gift Nwachukwu, said on Tuesday.
According to the statement, as the new face of Titus Sardine, Cee-C will play a crucial role in shaping the brand’s image and messaging.
Her association with the product, it was said, is expected to enhance its appeal among consumers, while reinforcing its reputation for quality and taste.
Nwachukwu said the partnership between Cee-C and Titus Sardine would be amplified through innovative marketing communication campaigns that will resonate with consumers.
She further mentioned that the promotional activities, which Cee-C will be involved in will include social media campaigns, events appearances, advertisements, and a cooking show.
“With Cee-C as Titus Sardine’s brand ambassador, Titus Sardine is well-positioned to strengthen its market presence and expand its reach. The brand intends and continues to establish itself as Nigeria’s leading canned fish in oil brand and maintain a competitive edge in the marketplace; the statement read in part.
