Popular drink, Amstel Malta recently marked its 30-year anniversary with the launch of its stylish new can design. The anniversary event, held on November 30, 2024, in Lagos, brought together industry leaders and consumers to commemorate the brand’s legacy.
The highlight of the celebration was the unveiling of the new can. The design reflects the brand’s evolution while remaining true to its core values. In addition to the new can design, Amstel Malta announced its latest partnership with the MultiChoice Talent Factory furthering its support for the film industry. This collaboration aims to empower and inspire the next generation of African creatives and storytellers, building on its decade-long partnership with the Africa Magic Viewers’ Choice Awards and initiatives like Amstel Malta Box Office.
The Portfolio Manager for Dark Malts at Nigerian Breweries Plc., Elohor Olumide-Awe, expressed excitement at the launch, stating, “This moment not only marks three decades of excellence but also signals the beginning of an exciting new chapter for the Amstel Malta brand.”
The senior brand manager, Francis Obiajulu also addressed attendees, stating “This milestone celebrates the trust and connection we have built over the years and reaffirms our promise to continue inspiring, refreshing, and delivering excellence for generations to come.”
