An author, Mr Abiodun Oshinibosi, has promised to commit proceeds from his book, “Project Management Extraordinaire” to fund polio eradication efforts in Nigeria.
Oshinibosi gave the commitment during his 50th birthday celebration and book launch, held recently.
Reacting to his announcement that proceeds from the sale of the book will go into the fight against polio, the chairman of Nigeria’s National PolioPlus committee, Joshua Hassan, stressed the urgency of such intervention.
“Nigeria bears 30 per cent of global polio cases. Misinformation fuels vaccine hesitancy, but contributions like Oshinibosi’s will save lives. We cannot relent until polio is history.”
Speakers at the event described the book as informative in bridging gaps in project management and experiential marketing.
The author, who is Project Marshal of Abelinis Limited, stressed that the book spotlighted the release of his seminal work, Project Management Extraordinaire. Speakers to include Programme Director at Nottingham Business School, UK, Dr Rotimi Olaniyan, said the book demystifies project execution in experiential marketing, offering wisdom for professionals, students, and brands.
“It passes the test of invaluable literature—a must-read for anyone serious about mastering their craft,” Olaniyan said.
On his part, the project manager/product specialist at Dell Technology USA, Tolu Fadamitan noted that the book demystifies planning, stakeholder management, risk mitigation, and ROI analysis in experiential projects.
“It’s an eye-opener, showing project management isn’t just for big corporations. The sections on post-project reconciliation and ROI are game-changers,” Fadamitan added.
Canadian Rotary Club representative, Warren Thomson emphasized its strategic value. “PMX is a vivid guide on trust, risk assessment, and assembling the right teams. Make it your career companion—read it, revisit it, and let it guide your journey,” Thomson said.
A major highlight of the book launch was the special awards recognition for 13 exceptional individuals who have made contributions to the fields of Experiential Management and Marketing.
They included, Executive Director, The Eureka Tribe of Marketing & Communication Ltd, Dele Olukoju; Group Managing Director, Republicom Group, Tunji Adeyinka; Chief Executive Officer, Emporium Communications Ltd, Olajire Anifalaje; Lead Consultant, Aster Integrated Marketing Ltd, Tolu Medebem; CEO, Nilayo Sports Management Ltd, Bukola Olopade.
Others are Lead Consultant, PRM Africa, ; Mike Dada; CEO, Zapphaire Events, Funke Bucknor-Obruthe; Specialist, Event & Entertainment Consult, Wale Oluwaleimu; Head Consultant, Showbiz Network Services Ltd/Patagonia Multi-Media Productions, Edi Lawani; Co-Founder, The Wedding Guru Nigeria, Christine Ogbeh; Head Consultant, Indoor Design & Concept Ltd, Kingsley James.
