Majeurs Holdings, a luxury furniture manufacturer, has unveiled veteran actress, Idowu Philips, popularly known as Iya Rainbow, as its brand ambassador. The partnership was formalised at a contract signing ceremony held in Lagos.
According to a statement sent to Saturday Beats, Iya Rainbow’s one-year ambassadorship will see her become the face of Majeurs Furniture, a subsidiary of Majeurs Holdings.
Speaking during the unveiling, the founder/Chief Executive Officer, Majeurs Holdings, Demi Samande, said, “We believe deeply in storytelling, but our stories are told through craft, in every bit of furniture that we manufacture. Iya Rainbow mirrors our philosophy. She is rich in heritage, grounded in integrity and timeless in her impact. Today, we are incredibly proud to announce her, not just as our brand ambassador, but as the official narrator of our origin story. This partnership is about culture and impact. It’s about anchoring our brand’s future on the legacy of those who shaped our past.”
On her part, Iya Rainbow stated that she was proud to be the face of a brand that “creatively tells the African story and inspires the younger generation of artisans”.
She added, “Each masterpiece they create is given local names like Arike, Okiki, Gida, Amara, Dukiya. These are names that preserve and communicate Nigerian cultures and African heritage. I also love the job opportunities they are creating with the manufacturing factory and training academy. This is what we need to grow our economy and I am happy to be associated with this company.”
