Firm unveils platform to help monetise creative skills



Creative Money Africa, a business platform, has unveiled the Creative Money Podcast to help individuals with talents structure, package, and monetise their skills.

According to a statement, the podcast will feature conversations with industry experts, successful creatives, and thought leaders. The platform noted that its goal is to provide creatives across the continent with strategies for turning their passions into sustainable businesses.

The statement revealed that the podcast will offer “practical strategies, real-life success stories, and actionable insights to help African creatives turn their passion into sustainable businesses.

“It will also showcase upcoming creatives and initiatives, providing them with the platform to reach a wider audience and scale to global markets,” it added.


The podcast’s host, musician, and entrepreneur Munachi Abii, expressed her excitement about the initiative, commenting, “As a creative myself, I know firsthand the challenges of turning passion into profit.

“That’s why I’m so excited to host this podcast. It’s a learning opportunity for me as we’ll be hosting incredible guests who bring immense value, sharing insights on structuring and monetizing a creative business.

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“Beyond the commercial side, I am passionate about the overall wellbeing of the creative, so we will also be discussing topics like mental health.”

Meanwhile, the Founder of Creative Money Africa, Ekpedeme Ufot, emphasised the importance of equipping creatives with the tools for financial success, asserting, “One of the easiest and most impactful ways to drive job creation and wealth generation is by equipping individuals with the skills to monetise their God-given creative talent.”

Ufot affirmed that African creatives should identify and seize potential economic opportunities.

He explained that the podcast will educate listeners with the knowledge, tools, and insights they need to navigate the industry, structure their talents into sustainable businesses, and thrive in the global marketplace.

The platform also revealed that the topics covered on the podcast will include personal branding, funding opportunities, pricing strategies, collaborations, intellectual property, marketing, and leveraging digital platforms for success.

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