In line with the global celebration of Earth Day 2025, LG Electronics has partnered with Hinckley Recycling, Nigeria’s leading e-waste management company, to launch an E-Waste Collection Drive.
According to the company, the initiative reflects this year’s Earth Day theme: “Our Power, Our Planet.” LG Electronics also said it is taking a bold step toward protecting Nigeria’s environment, reflecting its deep commitment to sustainability.
“This initiative isn’t just about electronics—it’s about empowering people to be part of the climate solution,” said Paul Mba, corporate marketing manager, LG Electronics, Nigeria. Every year, tons of electronic waste—TVs, refrigerators, phones, and other gadgets—end up in landfills, harming the environment and human health. Many of these items contain materials that, if not correctly handled, can pollute the air, water, and soil. That’s where this partnership comes in. Together with Hinckley Recycling, we’re allowing Nigerians to take meaningful action for the planet, starting with their homes.
“We’re proud to collaborate with LG on this impactful Earth Day campaign,” said Adrian Clews, managing director, Hinckley Group. “Our shared vision for a cleaner Nigeria is not just about what we collect—it’s about how we inspire the next generation to protect their environment. Today’s young people aren’t just inheriting environmental challenges – they’re actively creating solutions,” said Bharat Kumar Kundra, Youth Champion and Change Catalyst at UNICEF.
“This partnership between LG Electronics and Hinckley Recycling represents the corporate initiative that resonates with youth. In my work across developing nations, I’ve seen young people become powerful advocates for change when given the right tools and platforms. With its energy and digital fluency, Nigeria’s youth population has the potential to transform this e-waste initiative into a nationwide movement.
By connecting environmental responsibility with technology – something young people deeply understand – we’re not just managing waste; we’re cultivating the next generation of environmental leaders,” Bharat affirmed.
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