As mobile internet usage surges across Nigeria, managing data consumption has become a pressing concern for many users, JUSTICE OKAMGBA writes …
Rapid data depletion, high costs, and concerns about billing transparency have become common complaints among telecom customers in Nigeria.
The increasing reliance on mobile internet for streaming, social media, and other online activities has intensified these frustrations.
In September alone, Nigerians consumed a staggering 850,249.09 terabytes of data, underscoring the scale of the problem.
While the country’s growing digital engagement highlights significant opportunities, it also poses challenges for both the economy and the nation’s digital infrastructure.
The Executive Vice Chairman of the NCC, Dr Aminu Maida, noted that Nigerians spend an average of 4 hours and 20 minutes daily on social media—significantly higher than the global average.
He observed that while this level of digital interaction is indicative of societal transformation, it also raises concerns about affordability and sustainability.
Maida explained that Nigeria is not alone in grappling with these challenges, as other nations, such as Eswatini, are also working to address similar issues.
The advent of high-speed networks like 4G and 5G has fueled data consumption, with ultra-high-definition devices further compounding the issue.
“Viewing a photo on Instagram required just 100 kilobytes five years ago,” Maida remarked, “but with advancements in camera resolutions, the same image now consumes two to four megabytes.”
Experts and consumers alike stress the importance of consumer education to manage data consumption better. Below are key recommendations from technology professionals and experienced users.
Restrict background data usage
An Android user Hugh Rich, advised, “Restrict background data usage in apps by navigating to settings and selecting data usage.
“From there, use the three-dot menu to choose ‘restrict background data’ and specify the apps to limit. Be cautious, though—restricting data for apps like WhatsApp or email clients may delay notifications until the app is actively opened.” He also suggested turning on data saver options in browsers, like Chrome.
“In Chrome, tap the three-dot menu, go to settings, and enable the data saver option to reduce data usage when browsing.
“Additionally, always connect to Wi-Fi whenever possible; leaving Wi-Fi enabled doesn’t significantly drain the battery but saves a substantial amount of mobile data, Rich advised.
Optimise wi-fi usage
Automation specialist Tom Duggan emphasized leveraging Wi-Fi connections whenever available. “Ensure updates are configured to occur over Wi-Fi only,” Duggan explained.
“Automatic updates can quickly exhaust your data. Also, consider uninstalling apps you no longer use, and if you’re in a roaming area, switch to airplane mode to avoid unnecessary data charges.”
Reduce high-resolution streaming
A computer consultant, Lew Murray highlighted the impact of high-resolution content on data consumption.
“Watching a movie in standard resolution (480p) consumes less than 300 megabytes,” he said.
“In contrast, streaming the same film in 4K resolution can use up to 4 gigabytes. The same applies to online gaming and browsing. Opting for standard resolution where possible can make a big difference,” he wrote on Quora.
Turn off mobile data when unnecessary
Murray also recommended turning off mobile data when not in use.
“Your phone will still function for basic tasks without mobile data. Switching off mobile data when connected to Wi-Fi or during idle periods can significantly reduce consumption.”
Disable automatic updates, location tracking
A frequent traveler, simply identified as Savannah, shared her approach to saving data while on the move.
“I noticed my data usage spikes when traveling due to apps like Maps and Google Translate. To counter this, I turn off data when not in use, disable automatic updates, and ensure no apps running in the background—especially those requiring location tracking.”
Savannah added that using offline tools, such as a translator device, further reduces reliance on mobile data.
Addressing broader concerns
As digital consumption continues to grow, experts stress the need for infrastructural improvements and pricing strategies to ensure data remains accessible to all.
The NCC has acknowledged the urgency of these concerns, noting that Nigeria is at a critical juncture in its digital evolution.
The commission continues to engage telecom operators to address billing transparency and explore more consumer-friendly data plans.
Maida remarked that while these efforts aim to alleviate consumer frustrations, users also have a role to play by adopting smarter data practices.
“An informed consumer is better equipped to manage data usage effectively,” he said.
Other countries facing similar challenges, such as Eswatini, provide valuable insights. By fostering collaboration between regulators, service providers, and technology innovators, Nigeria can adopt best practices to improve the affordability and efficiency of its mobile internet services.
Conclusion
The growing reliance on digital platforms in Nigeria demands proactive strategies to balance connectivity with affordability.
While technological advancements like 5G bring numerous benefits, they also necessitate greater awareness among users to prevent excessive costs.
By implementing practical tips, such as restricting background data, optimizing Wi-Fi usage, and minimizing high-resolution streaming, consumers can take control of their data consumption.
However, addressing the root causes requires collective action from stakeholders across the telecommunications sector.
As Nigeria continues its journey toward digital transformation, managing data consumption will remain a critical aspect of ensuring inclusive and sustainable growth for all citizens.
