Visa unveils Salah as brand ambassador

Visa on Wednesday unveiled a new partnership with Egyptian football legend Mohamed Salah as Visa Ambassador for the United Arab Emirates, Egypt, Kuwait, Kenya, Nigeria and South Africa.

As one of the most electrifying footballers in the world, Salah’s stellar performances for Liverpool and the Egyptian national team have cemented his status as a global icon of the sport. Yet, it’s his relentless pursuit of his dreams that truly resonates with fans worldwide.

From a village in the north of Egypt to global superstardom, Salah’s story of grit and fortitude demonstrates the belief that greatness begins with a series of small steps. His tireless passion throughout his career has inspired millions, showcasing the transformative potential of persistence.

This collaboration reflects the company’s commitment to empowering individuals to achieve their aspirations

 “Throughout my career, every step I have taken has propelled me to greater and greater opportunities, bringing me closer than ever to my dreams. I’m excited about the collaboration with Visa and its mission to expand what is possible for more and more people, empowering them to take a series of small steps forward to get to where they want to be,” Salah said.

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