MediaFuse-Dentsu Nigeria has announced its outstanding performance at the prestigious Cannes Young Lions Competitions.
The agency said its talents from Dentsu Creative, Dentsu Agyle, Dentsu Performance, and Dentsu Out of Home secured top honours across multiple categories.
According to a statement, Stephanie Ume and Joseph Uwandu clinched victory in the media category with their groundbreaking campaign concept, showcasing strategic media solutions.
It stated that Esther Usoro and Adaora Muoh captivated the jury with a compelling short film highlighting the impact of Club Foot.
It added that Adebimisola Sotade and Sheriff Oyejobi secured the top prize in the design category with their innovative concepts.
The MediaFuse-Dentsu Nigeria talents and other winners from West and Central Africa would represent their countries at the Global Young Lions Competition in Cannes, scheduled for June 17–21, 2024.
The Cannes Young Lions Competition is a highly competitive global platform that recognises and celebrates the next generation of creative leaders in the advertising and marketing industry.
The Chief Executive Officer of MediaFuse-Dentsu Nigeria, Emeka Okeke, congratulated Dentsu Nigeria’s teams for their impressive performance.
He expressed satisfaction with the quality of work churned out by the winning teams, saying that they demonstrated innovative ideas, strategic thinking, and exceptional execution.
Okeke said, “Taking home top honours in the media, film, and design categories is a remarkable feat that underscores Dentsu Nigeria’s unwavering commitment to nurturing young talent and fostering a dynamic creative environment.
“We are incredibly proud of our talented young lions at Dentsu Nigeria for achieving this remarkable accomplishment. Their dedication, creativity, and passion for storytelling are truly inspiring.”
On his part, the Managing Director of Dentsu Out of Home, Chike Oputa, described Dentsu Nigeria’s success at the Young Lions Awards as a significant accomplishment.
“These places us at the forefront of fostering young creative talent in Nigeria and Africa. The company’s commitment to providing a nurturing environment that empowers young professionals to thrive will continue to propel the industry forward,” he stated.
Also, the Chief Operating Officer of Dentsu Agyle, Marian Ogaziechi, celebrated winners, calling them the next generation of creative leaders.
He noted that the company would continue to invest in human capital.
Ogaziechi remarked, “This phenomenal win is a true testament to the boundless creativity and innovative spirit of our young talents.
“Their award-winning film about Club Foot is a masterpiece of visual storytelling and strategic thinking.”
The General Manager of Dentsu Performance Nigeria, Elizabeth Akinyele, noted that the victorious emergence of the talents reflected the brilliance and strategic prowess of the group’s young media minds and proved that they were a force to be reckoned with.
